As the Senior User Acquisition Manager at Simple Life, you will be a key player in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web and app traffic. Your role will be vital in expanding our customer base, increasing brand visibility, and ensuring the continued success of our product. Collaborating with cross-functional teams, you will have the opportunity to leverage your expertise to shape the company's user acquisition strategy and contribute to our overall growth.

Key Responsibilities:

Strategy Development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
Campaign Management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
User Analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement.
A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
Reporting and Insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.
Stay Updated: Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

Qualifications:

Proven track record of successfully managing user acquisition campaigns and driving significant growth on web platforms, with experience in the web-to-app model
Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA etc.
Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Experience working with international markets, preferably the US market
Previous experience in a leadership or managerial role within user acquisition is preferred.
Ability to thrive in a fast-paced, dynamic startup environment.
Strong analytical skills with experience in data-driven decision-making

Hiring Process:

HR Interview
Test Assignment
Technical Interview
Cultural Fit Interview
Google Review

Senior User Acquisition Manager (Google)

Anywhere in the world

Remote

Mid-level

SIMPLE