Offchain Labs is looking for a creative, strategic, and execution-oriented Product Marketing Manager to assist in go-to-market efforts for our growing portfolio of products. This role is made for a strategist and storyteller who thrives at the intersection of product, marketing, and community driving the next wave of users onchain.

You’ll work closely with product, partnerships, and ecosystem teams to shape positioning, define messaging, and drive campaigns that resonate with both crypto-native and mainstream users. Your work will directly support our broader consumer growth strategy.

What you'll do:

Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem
Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention
Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage
Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences
Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions
Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives
Iterate on strategies based on user feedback, market trends, and campaign results

What you'll need:

5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech
Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes
Strong copywriting and storytelling skills—able to distill complexity into clarity
Experience working cross-functionally in fast-paced, iterative environments
Comfort navigating ambiguity and solving open-ended problems with structure and insight
Familiarity with growth loops, funnels, and lifecycle marketing
Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Perks

Remote-first global workforce + NY office
Annual company offsite (last year, Bahamas!)
Opportunity for subsidized attendance to industry conferences
Medical, dental & vision coverage (US + some other countries)
401k retirement plan + company match (US only)
Home office set up / ergonomic equipment matching program

Senior Product Marketing Manager, Consumer

Anywhere in the world

Remote

Senior

Offchain Labs