About the team

The Marketing team at Plane owns two key metrics—PLG revenue and PQLs for Sales. If you have to Google those terms, you will probably not be a fit for this position.

This position is on the most collaborative team at Plane. Marketing works closely with,

Product Management for roadmaps, features, launches, and campaigns
Product Design for previews, product-specific assets, and use cases
Engineering for updates, breaking changes, upgrades, and improvements, and finally,
Sales to help convert our significant inbound interest into customers across the mid-market and enterprise segments

Everything the team does is in the service of revenue, of which we own a significant chunk via product-led initiatives and experiments. This means we own and execute our web strategy, content strategy, and conversion strategy across several channels and personas with unrelenting focus on moving our self-serve users from point A through to paid conversions.

Role and responsibilities

You’re the owner and conductor of our email strategy—from drips to newsletters, feature announcements to win-backs, campaigns to branded content. If you’ve wondered how high-growth product-led companies maintain consistently high email engagement while scaling their lists, this is your chance to own that playbook.

You will make sure every email serves a clear purpose in our users’ journey to becoming customers and you will be the go-to expert for our email value chain. You’ll be unrelenting in the optimization of our email strategy to fit our evolving ICP, priority cohorts, and top personas. You will own the content, the numbers, and the cross-play of emails with other comms while working cross-functionally with Growth and Content.

In this role, you will,

Own all key email metrics— lists, unsubs, and content consumption across personas, campaigns, and drips
Design, create, and optimize drips working closely with our Growth Marketer
Create and manage periodic newsletters, feature announcements as needed, nurture sequences, and win-back campaigns
Drive email list growth while maintaining pristine list hygiene
Experiment with email content, timing, and segmentation for increasing impact month on month

You will be successful if you,

Achieve and maintain industry-leading email engagement metrics, benchmarking us on an ongoing basis against the top players in our category
Grow our email list size while improving engagement metrics
Drive measurable conversions through email campaigns
Create compelling email content that users actively anticipate
Build scalable processes for email operations

You should ideally have,

3-5 years’ experience in B2B SaaS email marketing, preferably in PLG environments
Proven track record of growing and engaging email lists
Hands-on experience with email marketing and automation tools with a focus on programmatic triggers and if-then-else actions
Strong copywriting skills with data to back your content decisions
Deep understanding of email deliverability and list hygiene
Knowledge and experience of domain warming, CAN-SPAM and other laws, SPAM scores, domain authority, and double-opt ins

Email Marketer

Anywhere in the world

Remote

Mid-level

BVNK