The Role

As our Email Implementation Manager, you’ll own the operational backbone of Eight Sleep’s lifecycle marketing efforts, ensuring our campaigns and automated flows with precision and impact. From implementation to reporting to process optimization, you’ll ensure our email marketing program not only runs smoothly but delivers measurable results. This role reports to the Director of Lifecycle Marketing.

How You’ll Contribute

We are a mission-driven company, so passion for our work is key. This role spans four main areas:

Implementation: Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality. Lead training for contractors/freelancers assisting with execution.
Reporting: Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders.
Technology: Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships.
Process Optimization: Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency.

What You’ll Do

Build and manage campaign and automated flow implementation from brief to launch
QA and test emails across devices, browsers and clients to ensure compatibility and deliverability
Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth
Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR
Build reporting systems to track campaign performance and customer engagement
Partner with analytics/data teams to develop automated dashboards (Looker, etc.)
Oversee lifecycle marketing tools, ensuring full integration and optimization
Evaluate and recommend new technologies to improve efficiency and results
Document processes and implement operational best practices

What You Need to Succeed

2+ years of hands-on experience building emails in Klaviyo
Experience in Litmus, Email on Acid or similar testing platforms
Knowledge of HTML, CSS and adaptable email frameworks
Understanding of CRM segmentation, personalization and A/B testing
Proven track record of managing email/lifecycle marketing operations
Excellent project management skills and attention to detail
Ability to collaborate across marketing, creative, and technical teams
Strong organizational skills and ability to manage multiple projects simultaneously

Bonus Points For:

Familiarity with customer data platforms (CDPs)
Previous experience in DTC or consumer hardware brands
Experience in BI/reporting tools (Looker, etc.)

Email Implementation Manager

Anywhere in the world

Remote

Mid-level

Eight Sleep