Wallet in Telegram is a digital asset solution natively embedded into Telegram’s interface. Backed by The Open Platform, Wallet in Telegram gained 100M+ user accounts in 2024, and aims to make its solution available to all 1BN+ of Telegram’s users. Wallet in Telegram offers a dual-wallet experience with Crypto Wallet (a multi-chain wallet for trading and sending crypto to contacts) and TON Wallet (a self-custodial wallet with access to the TON ecosystem of dApps and tokens).

We are looking for a hands-on User Acquisition Lead to own Wallet's user acquisition across markets and channels, driving growth in funded and active accounts at a sustainable acquisition cost. This is a hands-on player-coach role: you'll run campaigns yourself while leading a team of local market managers responsible for growth in their regions.

Responsibilities:

Own paid acquisition strategy and budget across channels: ad platforms, mobile and crypto ad networks, affiliate / CPA.
Build, launch, and optimize campaigns personally, not only brief agencies.
Own the numbers: CAC, ROAS, cost per funded account, retention and LTV by channel and market. Cut low-quality traffic, scale what converts.
Build and lead local market managers, and hold the quality bar across geos.
Work with product, analytics, and creative to improve the funnel to funded account and close attribution gaps.

Requirements:

Performance / UA experience in fintech: investment or trading platforms, neobanks, cards.
Genuine hands-on operator across the major ad platforms, no middle layer.
Led distributed or local teams across markets.
Strong on attribution, cohorts, and unit economics (CAC, LTV, ROAS).
Crypto experience a plus. At minimum you use crypto yourself and understand the customer.

Why it is a fantastic opportunity:

Our business is growing at an exponential scale.
Non-bureaucratic management that focuses on results.
Regular performance reviews to assess your progress.
Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
Compensation for medical expenses.
Provision of necessary equipment.
Employees get access to the most advanced AI models via mira.tg.
20 working days of paid vacation annually.
11 days off per year.
14 days of paid sick leave to support your health and recovery when needed.
Access to internal conferences, English courses and corporate events.

User Aquisition Lead

Anywhere in the world

Remote

Senior

TOP : The Open Platform