Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

Our PMM team of six is embedded across EPD squads, working closely with product, engineering, sales enablement, and demand gen to bring features to market and drive meaningful adoption. We haven’t hired a PMM in over two years — strong retention is a great sign — but we’re growing and this is a real opportunity to make your mark. You’ll build deep product expertise, own go-to-market strategy for key areas, and become a genuine voice inside our product development process — not just a seat at the table.

What we value

Impact over activity — you care about adoption and activation, not page views and collateral counts
Domain depth — you go deep on the product and the market; you become the expert
Earned influence — you push back with data and conviction; you don’t wait for permission
Cross-functional trust — you build real relationships across EPD, sales, and demand gen, not just handoffs
Clarity — you make complex things simple, in writing, in conversation, and in the room

What you'll do

Own go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurement
Partner embedded with EPD squads to shape feature narratives and ensure launches land with real market impact
Drive product adoption and activation — connect PMM work directly to the metrics that matter to the business
Own competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioning
Collaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenue
Build deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownership

What we're looking for

5+ years of product marketing experience in B2B SaaS
Experience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new space
Strong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compelling
Cross-functional collaboration experience — you’ve worked embedded with product teams, not just handed off deliverables
A track record of tying PMM work to business outcomes: adoption, activation, retention
Experience at early-to-mid stage high-growth companies; you’re comfortable with ambiguity and moving fast
A habit of working with AI tools as part of your everyday workflow

Senior Product Marketing Manager

Americas

Remote

Senior

Customer.io