About the role

We're hiring a Senior Product Marketing Lead for Retail Hardware to drive the strategy and execution of Shopify’s Point of Sale (POS) hardware portfolio. The ideal candidate has proven experience in hardware product marketing within retail and a knack for translating complex technical concepts into clear, impactful narratives that drive adoption and retention. This person will be a creative, collaborative and strategic leader who synthesizes merchant feedback, competitive intelligence, and market trends to develop high-impact positioning and go-to-market strategies for our hardware products and retail solutions.

Please note: this is a senior lead-level Individual Contributor (IC) role and will not include people management responsibilities.

What you'll do:

Develop deep merchant, product and competitive context: Continuously analyze merchant feedback from support tickets, sales conversations, community forums, and direct merchant research to identify pain points. Maintain a deep understanding of the retail hardware competitive landscape and track competitor product announcements. Use this information to identify strategy and positioning opportunities for hardware products.
Develop differentiated narratives:Develop product narratives and positioning that differentiate Shopify's retail hardware portfolio from competitors.
Lead hardware GTM strategy: Own end-to-end go-to-market planning for hardware launches, including SKU strategy, pricing positioning, channel coordination, and cross-functional execution with Product, Supply Chain, Operations, Creative, Sales, and Support teams.
Create merchant-centric content:Develop compelling storytelling for retail merchant audiences, including case studies, product guides, sales enablement materials, and merchant success content that drives adoption and retention.
Enable commercial teams: Partner with Sales, Partner Success, and Support teams to create enablement materials, objection handling frameworks, and competitive battle cards specific to hardware and retail solutions.
Measure and optimize: Define and track key metrics for hardware adoption, merchant retention, and competitive win rates, using data to continuously refine positioning and GTM strategy.

What you'll need to be successful in this role:

Retail and hardware expertise: 8+ years of product marketing experience with at least 3+ years focused on hardware products, ideally in retail technology, point-of-sale systems, or commerce platforms.
Expert in storytelling: Proficiency in synthesizing complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences.
GTM execution excellence: Proven success leading complex product launches from strategy through execution, with measurable business impact. Experience working with in-house creative teams.
Retention and adoption focus: Track record of developing positioning and programs that drive merchant retention, feature adoption, and long-term merchant value.
Cross-functional leadership: Ability to influence and collaborate with Product, Engineering, Sales, Support, Supply Chain, and Operations teams without direct authority.
Strategic communication: Exceptional written and verbal communication skills, with ability to present to and influence senior stakeholders.
Entrepreneurial mindset: Ability to thrive on change and make great decisions quickly with incomplete information.

Bonus points:

Previous experience at retail technology companies (Square, Lightspeed, etc.)
Direct experience in physical retail operations or management
Familiarity with Shopify's platform and retail ecosystem
Experience marketing to small and medium-sized retail businesses

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work

We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.

Senior Product Marketing Lead

Americas

Remote

Mid-level

Shopify