Offchain Labs is seeking a Senior Marketing Manager who can drive the user adoption of Web3 games with innovative Web3 growth techniques to drive the success of games launching on Arbitrum. Your role is central to ensuring growth and success of the games you work with to deliver successful player adoption and onchain activity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

What you'll do:

Develop and execute comprehensive user growth strategies for gaming partners on Arbitrum, combining traditional and web3 marketing techniques including social campaigns, content creator activations, digital marketing, and innovative web3-native engagement methods like NFT and token-based esports activations
Design and implement strategic growth incentive campaigns for the Arbitrum gaming ecosystem, working closely with the gaming partnerships team to align partner objectives with increased on-chain activity
Serve as a strategic growth consultant to gaming partners, deeply understanding their needs and crafting tailored solutions to accelerate their on-chain adoption and success
Orchestrate end-to-end marketing campaigns in collaboration with community, partnership, and product marketing teams to ensure consistent messaging and maximum impact across all channels
Build and maintain strong relationships with external stakeholders, providing strategic input on go-to-market strategies, sharing market insights, and driving cross-functional collaboration to achieve ambitious partner growth targets
Establish and evolve growth frameworks and community engagement programs that strengthen the cohesion and vitality of Arbitrum's gaming ecosystem

What you'll need:

Gaming and/or Web3 professional marketing experience is highly preferred.5+ years in growth management, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview
In-depth knowledge of the Web3 gaming ecosystem
Good grasp of Web3 gaming user funnel challenges and cross-platform user journey
Effective relationship builder with strong communication skills for our partners
Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done
Be able to work across time zones with global partners
Strong spoken and written English communication skills

Senior Marketing Manager, Gaming

Anywhere in the world

Remote

Senior

Offchain Labs