🕺 About the Role As our Lifecycle Marketing Manager, you will take ownership of Flex’s outbound communication strategy to nurture, retain, and convert leads into loyal customers. This role also focuses on plugging funnel leaks by creating targeted email and SMS campaigns, ensuring every potential and current customer receives timely, personalized, and impactful messaging. You’ll leverage your expertise in lifecycle marketing to increase engagement, improve conversion rates, and drive measurable business outcomes.We’re looking for someone who thrives on problem-solving, has a passion for customer engagement, and wants to own a key part of the customer journey at Flex.

✅ What You’ll Do

Build and Execute Email and SMS Campaigns
Develop, implement, and optimize email and SMS strategies to address specific stages of the customer journey - from acquisition to reducing funnel leakage.
Craft compelling and relevant content that resonates with our target audience, driving engagement and conversion.
Lifecycle Strategy Development
Analyze customer behaviors and funnel metrics to identify leakage points and develop tailored communication plans to re-engage users
Segment customers effectively to ensure the right message reaches the right audience at the right time.
Automation and Workflow Management
Set up and manage on Salesforce automated workflows for onboarding, engagement, retention, and win-back campaigns.
Optimize triggers and timing to enhance customer experiences and maximize results
Data-Driven Optimization:Measure and analyze campaign performance, using data to inform and improve strategy.
Report on key lifecycle KPIs such as open rates, click-through rates, conversion rates, and churn metrics.
Experimentation and Iteration
Conduct A/B testing to optimize subject lines, content, send times, and other variables.
Establish a test-and-learn approach to continuously improve messaging and strategy.

⚡️ What You Bring

4+ years of experience in lifecycle or email marketing, with a proven track record of reducing funnel leakage through targeted campaigns.
Expertise in email and SMS marketing platforms and automation tools.
Strong analytical skills with the ability to translate data into actionable insights.
Exceptional written and verbal communication skills, with an eye for detail and design.
Deep understanding of customer journeys and segmentation.
Ability to manage multiple projects simultaneously and meet deadlines.
Nice to Have: Experience in fintech or B2B SaaS marketing.

🚀 What We Bring

Founding team from YC, DoorDash, MIT, Harvard, Thiel Fellowship, JPMorgan, Goldman Sachs, Kabbage, American Express, McKinsey Ai, and beyond
Closed Series A with equity and debt funding - significant horsepower and runway
Remote work w/ semi-annual offsites in exotic locations
Excellent compensation and benefits (401k, life insur., PTO, paid medical, dental, vision, etc)

Senior Lifecycle Marketing Manager

EMEA

Remote

Senior

Flex