Automattic is hiring a senior-level Influencer and Creator Manager to lead and evolve our influencer and social content strategy across all Automattic brands. This role combines the responsibilities of a relationship builder, campaign manager, and creative partner. You will manage influencer campaigns for the Influencer Marketing Team, and work closely with the Automattic PR & Social Team to develop and refine the content storytelling and partnership opportunities for our brand’s social media channels.

The right person understands how creators and platforms shape brand perception, knows how to spot trends, and can turn those insights into a flexible and effective strategy. This is a fast-paced, creative environment where you work fully remotely, so the ideal candidate will be self-driven and assertive. If you’re excited about storytelling, collaborating across teams, and making a global impact, this is the role for you.

Responsibilities:

Partner with the PR & Social Team and Influencer Marketing Team to shape overall workflow for partnered and influencer content for all Automattic social channels.
Set the strategy for the Automattic Influencer Program, under the Influencer Team, and manage outreach for influencers.
Collaborate with relevant marketing and product teams on what we post, when we post it, and why we are posting.
Use storytelling and trend insights to reach and engage multiple audiences.
Design and manage campaigns that support product launches, influencer growth, and brand visibility.
Discover, recruit, and maintain long-term relationships with influencers across YouTube, Instagram, TikTok, and LinkedIn, and cultivate a network that spans community members/Evangelists within specific brands to household names in social media.
Develop brand-specific campaign strategies and creative briefs catered to every business unit.
Manage contracts, timelines, content calendars, approvals, and payments.
Track and report on engagement, conversions, CPA, and other KPIs.
Represent Automattic at events like WordCamps, creator events, and division meetups, and help PR & Social teams collaborate with correlated marketing teams to tell a social-first story via influencer that's tailored to each brand.

Salary range: $100,000-$180,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-Remote

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We believe in making the web a better place.

We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

Senior Influencer Marketing Manager

Anywhere in the world

Remote

Senior

Automattic