BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.

_This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving._

We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.

You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.

Responsibilities:

Go-to-Market Strategy

Own messaging, positioning, and GTM strategy for key BitGo products and features
Develop deep understanding of customer segments across institutional and retail audiences
Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market

Product & Launch Execution

Partner with Product Management to shape roadmap priorities and bring new features to market
Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
Own release communications and ensure adoption across existing and new clients

Sales Enablement

Create sales collateral including decks, product guides, demos, and customer-facing materials
Enable Sales and BD teams with the messaging and tools needed to close deals
Gather insights from Sales to continuously refine positioning and improve conversion rates

Marketing & Growth

Collaborate with content, growth, and PR teams to drive demand and awareness
Support campaigns, lifecycle marketing, and product-led growth initiatives
Help shape BitGo’s narrative across channels including web, email, and events

Retail & Mobile (Emerging Focus)

Support GTM efforts for BitGo’s retail and mobile platform initiatives
Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
Partner with product and design teams to improve onboarding, engagement, and retention

Requirements:

4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
Strong ability to translate technical products into clear customer value propositions
Experience launching products and working cross-functionally with Product, Sales, and Design
Familiarity with both institutional and retail user journeys is a plus
Excellent writing, storytelling, and communication skills
Highly organized, proactive, and comfortable operating in a fast-moving environment

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits

Competitive base salary, bonus, and stock options
100% company-paid health insurance for employee, partner, and dependents
Up to 4% 401k company match
Paid parental leave, Paid vacation
Free commuter/parking pass
Free custom lunches, dinners, and snacks
Computer equipment and workplace furniture to suit your needs
Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

Product Marketing Manager

USA

Remote

Mid-level

BitGo