Blaze Ads is Automattic’s self-serve advertising product for small businesses using WordPress. It’s an early-stage product with strong traction, and we’re now looking for a Product Lead to take Blaze to the next stage: deepening product-market fit and growing customer acquisition.

You’ll lead a small, cross-functional team of engineers, designers, and product marketers. This is a hands-on role for someone who knows how to build and scale self-serve ad tools, understands the needs of small business owners, and isn’t afraid to do the scrappy, unglamorous work of taking a product from 1 to 10.

Responsibilities:

Own the Blaze product and roadmap: what we build, why, and in what order.
Help Blaze grow from a tool primarily for bloggers to one that meets the needs of small businesses getting started online. You’ll own everything from the user interface and onboarding experience to campaign performance and attribution.
Work closely with engineers and designers to simplify complex ad tech into something that feels effortless to the user. Your job is to keep the product intuitive without dumbing it down.
Talk to users constantly and make decisions based on real-world feedback.
Partner with Automattic products (WordPress.com, Woo, and Jetpack) to drive distribution and growth.

Requirements:

You have 3–6 years of product experience, including time as the lead PM in a meaningful product area.
You’ve worked on self-serve advertising products before, ideally for small businesses.
You understand how ad tech works, but don’t get lost in it.
You care deeply about the customer and can translate their struggles into smart, focused product work.
You’re energized by early-stage problems and don’t need a big team or process to make progress.
You’re comfortable working independently and thrive in remote environments.
You may have started out as an engineer, but you’ve been in product roles for a while.

Salary range: $120,000-$190,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.

Product Lead, Blaze Ads

Anywhere in the world

Remote

Senior

Automattic