Product Design Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Who you are:

You have hands on experience developing and evolving design team practices and processes - you know what great looks like and how to get there.
You have a proven track record of hiring, developing, and managing the performance of senior product designers
You are a natural leader who enjoys building a team, and you also wade in and get your hands dirty with IC design work when needed
You value working quickly, iteratively and collaboratively over getting everything perfect right away
You are an effective communicator with strong presentation and collaboration skills across disciplines.
You can maintain collaboration while working asynchronously and remotely.
You have an ownership mentality - when you see something that's broken, you fix it.

Key Responsibilities:

Shape ways of working: build, maintain, and scale effective design processes and healthy team culture for smooth collaboration across squads and the product team;
Grow the team: develop designers’ core and adjacent skills, and maintain clear growth frameworks like career ladders and competency maps;
Build collaboration: drive cross-team rituals – brainstorms, hackathons, workshops – to strengthen creativity and culture;
Champion design: protect and elevate design culture so it remains a strategic pillar across the product organisation;
Align processes: unify and optimise design workflows, ensure transparent delivery, and remove bottlenecks across squads;
Own the pipeline: manage the design backlog end to end, from prioritisation and capacity planning to cross-team alignment;
Evolve the system: maintain and advance the design system so patterns stay relevant, scalable, and consistently adopted;
Design with AI: integrate AI deeply into product flows as a core experience, not an add-on;
Apply gamification: use gamification mechanics and user psychology to build engaging, behaviour-shaping experiences;
Think deeply: apply strong critical thinking, user insight, and market awareness to guide product decisions.

What we’re looking for:

A strong candidate has 5+ years of experience working on world-class B2C product;
Proven experience leading a Design Team of 5+ people, with a track record of growing and empowering talent;
Strong expertise in building, scaling, and optimizing Product Design processes across squads and cross-functional teams;
High emotional intelligence, deep empathy, and a genuine passion for developing designers through thoughtful, systematic team leadership;
Experience with Health & Fitness apps is a nice plus;
Proficient in leveraging UX research and data analytics to inform and validate design decisions;
Strong skills in modern mobile product design, with a focus on AI integration and gamification;
A data-driven mindset with a passion for rapid experimentation and iterative improvement.

Perks and Benefits:

Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
In-office, remote and hybrid work opportunities;
Relocation package (Cyprus) - optional;
The equipment whatever you need to be happy and productive;
A premium SIMPLE subscription;
21 days annual leave, plus bank holidays (those observed where you live);
Flexible hours. We focus on your results, not how long you spend at your desk.

Product Design Lead

Anywhere in the world

Remote

Senior

Palta