Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

We're seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You'll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.

Strategic Planning & Execution

Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects

Channel Management & Optimization

Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
Continuously test new channels and ad formats to expand reach within private capital markets
Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
Execute sophisticated bid management and budget optimization strategies to maximize ROAS

AI-Powered Innovation

Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
Use machine learning tools for predictive audience modeling and campaign optimization

Testing & Growth Experimentation

Design and execute rigorous A/B and multivariate testing programs across all channels
Test new ad formats, bidding strategies, audience segments, and creative approaches
Implement incrementality testing and attribution modeling to measure true campaign impact
Pioneer testing in emerging channels and platforms relevant to B2B audiences

Analytics & Performance Management

Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
Build comprehensive reporting dashboards and provide actionable insights to leadership
Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning

How You'll Work

Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
Leverage data obsessively – make decisions based on performance data, not intuition

Qualifications

5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools

Technical Proficiency

Daily AI tool usage for campaign optimization, creative testing, and audience research
Advanced Excel/Google Sheets skills for budget management and performance analysis
Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value

Strategic Thinking

Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
Testing methodology expertise including statistical significance, incrementality testing, and experiment design
Competitive analysis skills with ability to monitor and respond to competitor media strategies
Budget optimization experience with ability to allocate spend across channels for maximum efficiency

Industry Knowledge

Understanding of B2B buying cycles and account-based marketing principles
Familiarity with private capital markets preferred but not required
Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
Awareness of emerging channels and willingness to test new opportunities

Paid Media Manager

USA

Remote

Mid-level

Affinity