[OPEN] Full Time Meta Ads Media Buyer

Location: Remote (global).

Must overlap ≥3 hours with 9 a.m.–4 p.m. Mountain Time (Boise, ID).

Employment Type: Full-Time

Requirement: You've managed $50,000 USD in spend per month on Meta Ads before.

Read this entire description before applying. The application link is at the bottom.

Quick Summary (Why This Role Exists)

We need a true Meta Ads expert to own paid acquisition for Harkla’s digital courses, webinar lead gen, and—immediately—our physical sensory products ahead of Black Friday/Cyber Monday.
Our Meta account carries Health & Wellness restrictions. We have working (but imperfect) workarounds; you’ll operate within this “special” account and continually refine compliance + performance.
Google Ads experience is a bonus, not the core requirement. Meta mastery is.
In 2026 we launch a new sub-brand under Harkla. You will run its paid acquisition and share in the upside through contribution-profit bonuses.
You’ll work directly with our Shopify Marketing Manager and brief our in-house pediatric therapists/designers for ad creative.

Role Overview

You will own Meta Ads Media Buying strategy and execution end-to-end (campaign architecture, creative testing cadence, attribution choices, compliance) for Harkla and our upcoming sub-brand. You’ll also keep Google Ads healthy (or coordinate an external specialist) and expand proven creatives to TikTok Ads and YouTube Shorts. Your north star: contribution profit (measured in Triple Whale) and profitable customer acquisition.

What You’ll Own

AreaWhat You’ll DoMeta Ads (Core Focus)Build, optimize, and scale prospecting/retargeting funnels; test attribution/campaign structures that work this month; refresh creatives every ≤4 days to preempt fatigue; navigate Health & Wellness restrictions compliantly.Creative Insights & BriefingTranslate insights into concise briefs for our in-house pediatric OTs/designers; evaluate hooks, thumb-stop/hold rates, and iterate fast.Google Ads (Bonus)Maintain/scale Search, Shopping, and PMax if capable; otherwise manage a freelancer and hold them to KPIs.Channel ExpansionRepurpose top Meta winners into TikTok & YT Shorts; tailor formats and hooks to each platform’s algorithm.Analytics & ReportingOwn Triple Whale dashboards—spend, ROAS, MER, CAC, contribution profit; daily pacing checks; weekly KPI reports.Compliance & PolicyMonitor Meta policy shifts (especially Health & Wellness), maintain compliant copy & creative; work with consultants when needed.Competitive & Trend IntelligenceDaily sweeps of competitor ads; monitor DTC Twitter, podcasts, paid groups; feed trend-based product/offer ideas back to the team.Process & AI EnablementBuild SOPs; use AI (ChatGPT, Claude, Moby Agents) to accelerate ideation, ad testing, reporting, and workflow automation.KPIs & Reporting Framework

Primary KPI: Contribution Profit (channel and blended)
Secondary KPIs: Blended ROAS, MER, New-Customer CAC, AOV, Shopify share of revenue, Creative fatigue metrics, Amazon halo lift (when measurable)
Cadence: Daily pacing checks; weekly written report; monthly deep-dive

Meta Ads Media Buyer

Anywhere in the world

Remote

Mid-level

Harkla