We’re looking for a Head of Marketing who will build the strategy of how Fuelfinance shows up in the market - from ICP and positioning to pipeline generation. This role is hands-on, high-impact, and close to founders.

If you want clarity, trust, and real decision-making power, you’ll find it here.

Team structure: Content Specialist, Designer. A part of your job will also be managing vendors: the Reddit agency and an SEO agency. You will be collaborating closely with the Business Development, Sales, Product teams, CEO, and VP of Operations.

What are your responsibilities?

Take ownership of SEO and GEO and grow them into reliable lead sources.
Build and run lead generation across LinkedIn, paid channels, and events, with a clear focus on pipeline and revenue.
Grade our ideal customers and use that understanding to decide what to build, promote, and ignore.
Plan and run product launches from start to finish, making sure messaging is clear and relevant.
Constantly test channels and messaging, keep what works, and stop what doesn’t.
Own the website and conversion funnel and improve how visitors turn into qualified leads.
Track results, understand what’s driving performance, and make decisions in fast-changing situations without losing focus or quality.
Lead the marketing team and external partners, set clear expectations, and give direct feedback.

What are the preferred requirements for the role?

Must-have skills:

7+ years in B2B marketing, with clear responsibility growing over time.
Hands-on experience working with US and/or EU markets.
English C1.
Direct experience owning pipeline and revenue impact - you know how marketing affects CAC.
Strong, hands-on SEO experience and at least one or two other acquisition channels you’ve personally worked with (paid ads, LinkedIn, events, etc.).
Experience launching and positioning complex B2B products or services.
A solid understanding of funnels, attribution, and analytics, and the ability to move forward even when data isn’t perfectly clean.
Experience managing a marketing team and external partners and holding them to clear standards.
Ability to set priorities and make trade-offs - you know what to focus on now and what to leave for later.
Willingness to do the work yourself when needed: writing copy, reviewing pages, setting up campaigns, or fixing gaps.
Experience working closely with founders or executive teams.

Nice-to-have skills:

Experience in fintech.
Experience in SaaS.
Background in fast-growing startups where processes and systems were built along the way.
Experience with GEO and AI-driven discovery channels.
Ability to give clear, practical feedback on copy, design, landing pages, and campaigns - focused on what helps users understand and convert.

Reporting structure:

Report directly to the CEO.

Recruitment process:

Recruiter interview
Technical interview with the current Head of Marketing
Test task
Culture fit interview with the VP of Operations
Final interview with the CEO

Why work with us?

Build a scalable growth engine from first principles - real ownership, real impact.
Influence product positioning and go-to-market strategy.
Work directly with founders and senior leadership.
Grow as a leader by building a marketing team that scales with the company.
Flexible schedule, 18 paid vacation days, 10 paid sick days, and a supportive, low-ego team culture.

Head of Marketing

AMER

Remote

Senior

Fuelfinance