💻 Your responsibilities will include:

Develop our marketing strategy, focusing on brand establishment, demand generation, and market education across all our products
Formalize our brand voice and positioning, differentiating us from both traditional insurance providers and competing startups
Drive data-driven decision-making by establishing KPIs and analytics frameworks to measure marketing effectiveness across our marketing teams
Collaborate closely with founders and executive team to align marketing strategy with company vision and growth targets
Lead the development and execution of high-impact brand initiatives—set the strategic direction, collaborate with creative team and external agencies, and oversee the successful rollout of campaigns
Serve as liaison between creative and marketing, bridging the gap between growth marketing goals and creative strategies
Drive our content strategy, including steering cohesive messaging across the entire organization
Assess various creative options and prioritize initiatives based on potential impact and alignment with business objectives
Oversee all brand and comms touchpoints—including campaigns, emails, social media, podcasts, media relations, events, newsletters, merchandise, videos, thought leadership and more—to ensure a consistent and compelling brand experience that builds brand love and cultural impact

🧪 We are looking for someone who:

Has a strong background leading a marketing team, preferably in both B2C and B2B environments
Has experience in creating strategies and building new categories that resonate with target audiences
Comfortable in data analytics and experience setting team targets and ensuring they’re met
Is a team player who's eager to collaborate across functions to achieve shared goals
Is an innovative thinker, always looking for new ways to engage customers and improve their experience with our products
Has a strong ability to communicate complex ideas simply and attractively
Is driven by data to make decisions and improve product positioning

😀 We like to work with people who:

Fully remote work environment – work from anywhere globally
Competitive compensation and equity compensation
A minimum of four weeks of vacation per year
A personal development budget
Premium health insurance that travels with you
Travel insurance any time you travel outside of your home country
New laptop, office allowance and more!
Multiple team gatherings per year in amazing locations—our previous meetups were in Mexico, Bali, Siglufjörður and Hoi An

🚀 We look forward to hearing from you!