About the Role

We are looking for an experienced performance marketer who can own both paid acquisition and retention marketing end-to-end. This is a rare dual-skill role built for someone who is technically fluent across paid media platforms and CRM systems, works with urgency and precision, and thrives in a build-it-from-scratch environment.

Growth Marketing Responsibilities

●Own paid media buying across Meta, Google, TikTok, and emerging channels — campaign setup, audience targeting, budget pacing, and optimization

●Manage Meta campaigns, including prospecting and retargeting across Facebook and Instagram; configure campaigns, ad sets, and ads with precision

●Manage Google Ads across brand and non-brand search, shopping campaigns, and performance max — including feed health, bidding strategy, and negative keyword management

●Manage TikTok paid social campaigns; TikTok Shop is out of scope

●Flight creative assets across all paid channels on schedule; partner with the creative team on performance feedback and iteration

●Monitor performance daily, flag anomalies, and optimize toward agreed-upon KPIs (ROAS, CPA, CPM, CTR, conversion rate)

●Use AI tools to accelerate testing, reporting, and optimization workflows

●Maintain clean campaign structure and naming conventions; keep accounts organized and audit-ready

Retention Marketing Responsibilities

●Own the full Klaviyo program, including flows, campaigns, audience segmentation, and event tracking

●Build and maintain core flows: welcome series, abandoned cart, post-purchase, win-back, and browse abandonment

●Manage the weekly and monthly campaign calendar — coordinate with the creative team on assets, schedule, and launch on time without exception

●Monitor and maintain deliverability health: list hygiene, suppression management, sender reputation, bounce handling, and spam compliance

●Design and execute A/B tests on subject lines, send times, content blocks, and CTAs; document results and iterate

●Manage CRM technical infrastructure: event definitions, custom properties, integration health between Shopify and Klaviyo

●Report on retention KPIs: open rate, click rate, revenue per recipient, list growth, unsubscribe rate, and flow performance

What We're Looking For

●5+ years in performance marketing and/or CRM, with hands-on ownership of paid platforms and/or Klaviyo at a DTC brand

●Expert-level working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and Klaviyo — you can navigate each platform without hand-holding

●Technically capable: you understand pixels, conversion events, UTM structures, feed specs, list segmentation, and API integrations

●Operates with urgency — deadlines are not suggestions, and campaign launches happen on time

●Detail-oriented and diligent: you catch errors before they ship, you QA your own work, and you maintain tidy account structure

●Entrepreneurial mindset — comfortable building programs that don't yet exist, with limited process documentation to lean on

●AI-native: you actively use AI tools to move faster, test more, and work smarter

●Experience working in Shopify-native DTC environments

●Experience managing paid media and retention simultaneously at a single brand

What to Expect

This is a startup environment. Programs are new or in early stages. You will be setting up infrastructure as much as optimizing it. The team is small and collaborative, and your work will have direct visibility. The ideal candidate will see this as a career-making opportunity.

Growth Marketing Specialist

Anywhere in the world

Remote

Senior

Activate Talent