Your Purpose

At Bitso Business, we are redefining how companies move money globally. Our stablecoin-powered financial solutions empower enterprises across Latin America and beyond to access faster, more affordable, and more transparent payments. We’re looking for a Marketing Growth Specialist to help scale our B2B marketing efforts, combining expertise in enterprise marketing, CRM optimization, and full-funnel growth strategies.

Reports To

Head of Growth & Marketing

Who You Are

Located in LATAM with preference in Mexico, Colombia, Brazil and Argentina.
5-8 years of experience in B2B growth marketing, CRM management, and/or enterprise marketing, preferably within fintech, payments, or crypto sectors.
Proficiency in HubSpot (required); familiarity with lead scoring models, CRM workflows, and database management.
Strong background in designing and managing paid media and lead generation campaigns.
Analytical, data-driven mindset with the ability to translate insights into action.
Experience with tools like Sales Navigator, Apollo, Meet Alfred, or similar
Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, and external partners.
Ability to manage multiple projects independently in a fast-paced, high-growth environment.
Excellent verbal and written communication skills in English (Spanish is a plus).
Highly desired: experience working with ABM tools or techniques.

What You Will Do

Marketing Automation & CRM (HubSpot)

Own and optimize HubSpot, ensuring seamless data flow between marketing and sales systems.
Build and refine lead scoring models to prioritize high-intent prospects and improve handoff quality.
Manage email marketing automation workflows, including nurture sequences, re-engagement campaigns, and onboarding series.Maintain clean, structured, and compliant data management to enable accurate reporting and decision-making.

Sales Process & Conversion Optimization

Analyze conversion rates at every stage of the sales funnel to identify bottlenecks and opportunities.
Partner with Sales teams to improve the lead handoff process, ensuring the highest quality leads are prioritized.
Develop and execute ABM (Account-Based Marketing) campaigns, creating personalized, multi-channel engagement strategies for high-value enterprise accounts.
Customer Lifecycle Management (CLM) & Retention Campaigns
Design and implement multi-touch campaigns that guide prospects through the funnel to conversion.
Create upsell and cross-sell strategies to increase revenue from existing enterprise customers.
Collaborate with Customer Success teams to improve engagement, retention, and reduce churn.

Paid Media & Demand Generation

Plan and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, and other industry-specific channels) focused on driving high-quality leads.
Collaborate with internal teams or external agencies to optimize media spend and maximize ROI.
Continuously run A/B tests to enhance ad performance, targeting, and messaging effectiveness.

Continuos Optimization

Lead on-page SEO strategy (keywords, meta descriptions, technical audits) to improve Bitso Business’s organic visibility.
Monitor website performance metrics (traffic, bounce rate, engagement, conversions) and propose optimizations.
Develop A/B tests and user journey experiments to improve landing page conversion rates.
Work with design and content teams to continuously refine website UX for lead generation goals.

Reporting & Analytics

Track, analyze, and report on key growth metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), MQL-to-SQL conversion rates, and pipeline velocity.
Build and maintain dashboards to provide real-time insights into marketing and sales performance.
Use data-driven insights to optimize messaging, targeting strategies, campaign performance, and sales enablement initiatives.

Growth Marketing Specialist - Bitso Business (B2B)

LATAM

Remote

Senior

Bitso