About the opportunity

This is a rare opportunity to be the first marketing hire at a company with proven product-market fit, expanding into an exciting new market with AI agents for IT. You'll work directly with our CEO, who will partner with you on go-to-market, while you own the full responsibility for building our pipeline and growth marketing function from the ground up.

You'll have the autonomy to define our growth strategy, select and implement the right tools and tactics, and build a modern marketing engine that drives qualified leads. As we scale, you'll have the opportunity to hire and lead a team, but initially you'll be hands-on executing across all growth channels.

This role is perfect for someone who thrives in early-stage environments, loves experimenting with new tactics and AI-powered tools, and wants to make a significant impact on a company's trajectory.

This role is full time and fully remote, with a compensation range of $60,000 - $80,000 USD annually; based on experience.

Responsibilities

Strategy & Ownership:

Build the growth marketing function: Own pipeline generation end-to-end. Set channel strategy, define KPIs, and execute campaigns to meet pipeline and revenue goals.
Channel strategy & execution: Develop proficiency across multiple growth channels including email marketing, SEO, SEM, account-driven GTM, outbound, ecosystem partnerships, web optimization, and marketing ops & analytics. You'll prioritize based on what drives results.
Own the martech stack: Build a modern, AI-powered tech stack from scratch. Experiment with and implement cutting-edge tactics and tools like automated outbound, signal-based campaigns, and ABX tactics. Current stack includes Webflow, Apollo, Clay and Instantly.
Marketing analytics & reporting: Define KPIs and create full-funnel dashboards to measure, optimize, and scale our marketing efforts. Report on performance to the executive team and use data to drive decision-making.
Cross-functional collaboration: Partner closely with our CEO on positioning and product marketing. Collaborate with sales to orient around priority accounts and ensure smooth handoffs.

Growth Marketing Execution:

Account-driven GTM: Use modern tools and AI to source data, create account tiers, and run personalized, signals-based campaigns to reach our core IT audience. Focus on efficiency and conversion.
Website optimization: Set up proper tracking, routing, and workflows. Create personalized landing pages, follow SEO best practices, and run A/B tests to improve conversion rates.
Marketing operations: Own and optimize our marketing tech stack. Add modern tools and make improvements as needed to increase efficiency and effectiveness.
SEO & content distribution: Partner with the CEO on content strategy and ensure all content drives engagement. Distribute content across email and social channels, and grow inbound traffic via SEO.
Email & lifecycle marketing: Build and execute email campaigns that nurture leads through the funnel and drive conversions.
Events: Plan and execute an ROI positive event strategy including conferences, happy hours, dinners, and webinars to build pipeline and strengthen relationships with target accounts.
Marketing to sales and CEO handoff: Define and optimize the handoff process to ensure we're delivering qualified leads that convert to opportunities.

Experience needed

5-10+ years of marketing experience, with a strong focus on growth marketing and pipeline generation
B2B SaaS startup experience: You've worked at an early or growth-stage B2B startup (Seed to Series C preferred), ideally with a top-down sales model
Hands-on execution: You're not just a strategist - you can roll up your sleeves and execute campaigns yourself across multiple channels
Breadth across growth marketing channels, with depth in several areas including: paid acquisition, email/lifecycle marketing, SEO, ABM/ABX, website management & CRO, marketing ops, and analytics
Core competencies in growth and demand gen, analytics, and account-driven GTM are essential
Channel management expertise: You've executed successful campaigns across multiple channels and can clearly articulate what you've run, what worked, what didn't, and what you learned
Modern martech proficiency: You're fluent in the full stack of modern marketing tools and AI-powered platforms—or you can figure them out quickly. Experience with tools like HubSpot, Clay, and similar platforms is a plus.
Data-driven mindset: You use analytics to inform decisions, optimize campaigns, and prove ROI. You're comfortable building dashboards and reporting to executives.
Experimentation mindset: You don't just repeat what's worked before. You understand the importance of testing new tactics, measuring results, and scaling what works.
High quality bar: You've developed marketing strategies that put the customer first while hitting aggressive revenue goals
Passion for IT/security: Experience in or passion for the IT, security, or AI space is a strong plus. You understand (or are excited to learn about) the challenges IT and security leaders face.
Strategic and scrappy: This is a ground-floor opportunity at an early-stage company. You'll be hands-on building and executing in tools daily, but you'll also need to think strategically - setting goals and budgets, prioritizing initiatives, and reporting on key metrics. You should be excited about the opportunity to build something from scratch and have a massive impact on our growth trajectory.

Why join Multiplier?

Proven product-market fit: We're trusted by IT leaders at companies like Scribd, Luno, and Videoamp, with customers who love our product
Exciting expansion into AI: You'll help shape our go-to-market strategy as we expand into building AI agents for IT—one of the most exciting spaces in tech right now
Direct partnership with the CEO: You'll work closely with our co-founder/CEO on positioning and product marketing, with full ownership of pipeline generation
Build from the ground up: This is a rare opportunity to be the first marketing hire and build the growth function from scratch
Autonomy and impact: You'll have the freedom to experiment, the resources to execute, and the opportunity to see your work directly impact company growth
Fully remote: Work from anywhere—we're a distributed team that values flexibility and work-life balance

Growth Marketing Manager

Anywhere in the world

Remote

Senior

Multiplier