Job Overview

The Director of Product, New Audiences role is a highly strategic Senior IC role on the product management team at VRChat. This person will lead our efforts to drive user acquisition and early stage retention, and play a pivotal role in building the experiences that will help us reach the next 10 million users.

This role reports into the VP, Product at VRChat, and will work closely with a dedicated cross functional team, heads of various functions, with regular interaction with the Exec team and the VRChat Board.

Responsibilities

Take ownership of the user acquisition funnel and establish a framework for categorization and prioritization.
Develop a culture of experimentation and data-first decision making across a wide portfolio of opportunities including close partnership with marketing and business development.
Partner closely with data, engineering, design and producers to spearhead the vision and strategy for our growth efforts.
Work with your peers to coordinate some of the most important, largest opportunities for the business.
Run a smooth and collaborative planning process to generate plans that reflect strategic goals, user insights and past learnings.
Manage execution to deliver against goals and objectives.
Represent progress at periodic product reviews, and seek leadership support in a timely manner to unblock execution.
Partner with production and engineering leaders to ensure our execution is world class.
Stay current on industry trends and best practices for acquisition and retention across social networks, virtual economies, mobile games, and large scale subscription services.
Support the VP Product in critical strategy, organization and execution areas.

Experience, Skills and Qualifications

7+ years of growth product management in a high-growth consumer tech company.
3+ years of experience with experimentation design and execution.
Experience launching mobile experiences and growing a mobile audience to tens of millions of users.
University degree or equivalent experience with business, computer science or economics.
Extensive experience in product intuition and UX design, with a healthy obsession to discover and fulfill the needs of users.
Expert at defining metrics and making product and strategic decisions based on A/B testing and/or qualitative feedback.
A history of challenging the status quo and making tough decisions based on data.
Intellectually curious about new technologies and societal changes, and understands how to apply innovations and trends to product opportunities.
Proven demonstrable impact, leading $10M+ high impact growth opportunities.

Director of Product, New Audiences

Anywhere in the world

Remote

Senior ++

VRChat Inc.