The Role

We’re the industry standard for in-app monetization. Worldwide, over 40% of newly shipped subscription apps launch on the app stores with RevenueCat. At the same time, more and more established apps are choosing to forego their home-grown stack for something that’s built for scale and growth.

We’ve reached those customers because we’re relentlessly focused on our mission: Help developers make more money. It’s what we write about on our blog and what we talk about on our Sub Club podcast. It's what we think about from the moment we wake up in the morning to the moment we go to sleep (and because we’re a 100% remote, global team, at that point someone else takes over).

Our focus has allowed the team to deliver at a velocity that most companies dream of. New charts, upgrades to everything from our paywall builder to our experimentation engine, an integration with a new mobile measurement partner… Not a week goes by without the team shipping something that’ll make our customers more successful.

That velocity introduces some complexity.

How do we ensure our messaging reflects our current capabilities if those capabilities evolve at such a rapid pace? How do we know what web pages need updating when a feature improves? What type of educational material should the developer advocacy team produce? What happens to booth collateral?

We’ve built an excellent brand, a huge amount of content, and a solid demand gen motion. We are well known for events that break through the noise (we had a human claw machine at MAU). Now, we need to start systemising our most impactful efforts and set up a marketing organization that’ll support us as we acquire our next 50,000 customers.

Enter you: a hands‑on Director of Marketing who blends product‑marketer DNA with operational expertise. You’ll report to our VP of Revenue and take full command of a ~15‑person org that spans Product Marketing, Content, Advocacy, Paid, Events, and Partnerships. You’ll set the strategy, build muscle around launch operations, and give every team lead clear metrics and room to grow, while collaborating closely with Rik on brand storytelling, community, and ABX experimentation as we scale RevenueCat to new and unexplored heights.

Why We’re Hiring For This Role Now

We’re shipping features faster than we can explain them. And with new ways of developing software being invented every other week, the breadth of the use cases we need to support is growing exponentially. We need to improve our launch speed, fast.
Self serve customers, who find us independently and onboard themselves to RevenueCat, drive the vast majority of our revenue. And increasingly, massive companies simply swipe a credit card to get started. Crystal clear messaging needs to guide users of all sorts and sizes to their desired outcomes efficiently.
LLMs are rapidly catching up to organic search and have already eclipsed paid for top-of-funnel, but we need to be more deliberate about seeding it with the facts and figures we want to surface.
We’re already in 40% of newly launched subscription apps. Hitting 80% means we’ll need to deploy localized, multi-channel efforts at scale
We’ve scaled the marketing team to over a dozen extremely talented people who “get ship done”. As we scale the team, we need someone that can keep the hiring bar high, keeps red tape to a minimum, and ensures we collaborate effectively across disciplines.

What You’ll Be Responsible For

Product Positioning & Launches – Work with Francie and the rest of her Product Marketing team on messaging, competitive framing, and GTM checklists. Move us to a continuous launch pipeline without losing polish.
Content & Community Engine – Work with Peter and the Content team, the Growth Advocates, and Charlie + his Developer Advocates on the world’s best app monetization know-how: blog, docs, Sub Club podcast, Discord / Slack, social and more.
Growth Marketing & Paid – Partner with Cameron on Paid to scale low‑CAC acquisition across SEM, paid social, and more while further expanding on our ABX efforts. Kill everything that doesn’t move the needle.
Events & Partnerships – Give Sabrina and her Events team the support they need to create crazy in‑person experiences that leave a lasting impression. Work with Matt on Partnerships, focusing on co‑marketing with key tech allies, while scaling up our agency program.
Team Leadership & Hiring – Coach current leads and help them hire world-class ICs throughout the next half year. Make sure people are able to do their best work.
Cross‑Functional Glue – Build and maintain relationships across the organization. Keep everyone engaged with - and excited about - our mission, keep them talking to customers, and strengthen the idea that GTM is a team sport. One goal: help even more developers make even more money.

What Success Looks Like

Within the first month, you’ll:

Immerse yourself in the product: Play with the dashboard, skim the SDK, ship a vibe‑coded RC‑powered demo app.
Interview users to figure out what “make more money” means in their language, then distill your findings into internal documentation.
Run a lightning audit of the website, docs, and onboarding emails; ship some quick fixes that unblock new users and get them where they need to go.

Within the first 3 months, you’ll:

Execute an end‑to‑end feature launch, including web page, blog post (which you’ll write), positioning doc, asset pack, enablement call, launch email, social thread, and post‑mortem.
Attend a conference, host a bi-weekly office hours webinar. Make speaking to - and learning from - our customers a core part of your day to day.
Become an expert in all the places that RevenueCat is online. Work with everyone involved to connect the dots between our newsletters, blog, videos, Sub Club, etc. Ensure they feed into each other and build an ever-expanding, engaged audience.

Within the first 6 months, you’ll:

Work with your team to build and ship a new ABX campaign targeting our top 200 prospects and engaging at least half of them (sounds like a lot, but that’s generally the type of engagement our ABX efforts see).
Maintain a marketing calendar that balances proven concepts (State of Subscription Apps, Bashcade, Shipaton, App Growth Annual) and new bets that get us in front of a new audience.
Initiate sweeping changes to our website that increase the amount of signups and form fills significantly, while maintaining our growing visitor numbers.
Launch new resources for developers that measurably help them make more money, through education, enablement, or whatever other ideas came out of our #topic-dumb-ideas Slack channel.
Work with your team to close remaining headcount gaps. Collaborate on the job descriptions, design better interview processes, and help close great talent.

After 12 months, you’ll:

Have found pockets of significant growth by targeting under-served international markets or industries that we’ve historically been less strong in – or something we haven’t even thought of yet.
Have turned our marketing team into a well-oiled machine that can execute quickly and reliably, without losing our ability to respond to unexpected opportunities in hours.
Mostly do your own thing, building on the things that worked before, improving (or killing) the things that didn’t work, and adding new initiatives that help more developers make more money.

What You’re Like:

You have 10+ years in B2B or B2D SaaS marketing with at least 5 years running multi‑disciplinary teams (PMM, content, demand, community). You’ve hired, promoted, and occasionally exited team members and can speak candidly about each experience.
You have proven product‑marketing mastery. You’ve owned positioning for multiple launches that each drove measurable revenue or adoption. Frameworks like Jobs‑to‑Be‑Done, Gains/Pains, or Moat/Boat aren’t buzzwords for you, they’re tools you’ve shipped with.
You have demonstrated PLG funnel ownership. You’ve moved the needle on sign‑ups, activation, and NRR, not just MQLs.
You are quant + creative in equal measure. You can write a pithy hero line in the morning and run a cohort‑retention query after lunch. SQL, Python notebooks, or Looker dashboards don’t scare you.
You empathize with the developer. Whether you code for fun or came up through DevRel, you can hold a credible conversation about SDK ergonomics or Apple StoreKit and translate that back into language a CFO gets.
You’re fluent in mobile (or can quickly get there). Terms like Small Business program, ATT prompt, or sandbox receipt either light you up instantly or excite you to learn fast.
You are fluent in AI tooling. You don’t delegate judgment to ChatGPT, but you absolutely use it (and other LLM or automation tools) to draft, brainstorm, localize, and QA faster than human‑only workflows allow.
You’re a remote‑first operator and excellent communicator. You’ve led teams across time zones, rely on written documentation over meetings, and default to transparency even when it’s uncomfortable.
You act like an owner. If you notice the website copy is off at 2 a.m. in your timezone, you fix it instead of waiting for “the responsible team” to wake up.

Ideally, you:

You have scaled a marketing function from <$15 M to >$50 M ARR in a PLG or usage‑based company, and can articulate the playbook that worked (and what you’d do differently).
You have directed a global localisation effort (multi‑language docs, region‑specific campaigns, or Line/Twitter/Kakao channel mix).
You have first‑hand experience with payments, fintech APIs, or mobile monetisation, e.g., you’ve wrangled App Store pricing, Google Play taxonomies, or built a paywall A/B test.
You have spoken at developer or growth conferences and enjoy turning complex ideas into relatable stories on stage or on podcasts.
You have a network of agency, integration, or media partners you can tap on week one to expand our reach.

Director of Marketing

EMEA

Remote

Senior ++

RevenueCat