Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine.

As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue.

What you’ll do:

Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
Partner closely with our content team to develop and scale high impact, search driven content
Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
Collaborate with Product, Engineering and Design to improve site performance and UX
Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
Build and lead a high-performing team over time as the function scales

How success will be measured in this role:

Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
Increase in website conversion rates and pipeline generated from organic channels
Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition
Execution of a high-quality experimentation roadmap with clear learnings and iteration
Improvements in site health, performance, and technical SEO benchmarks
Ability to scale repeatable, compounding growth programs

If the details below describe you, you could be a great fit for this role:

7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
Proven track record of scaling organic traffic and driving meaningful business outcomes
Deep expertise in technical SEO, content strategy, and website optimization
Strong understanding of how websites function as growth products (UX, CRO, information architecture)
Experience partnering cross-functionally with Product, Engineering, and Content teams
Highly analytical, with the ability to translate data into insights and action
Comfortable operating both strategically and hands-on in a fast-moving environment
Experience with experimentation frameworks and A/B testing tools
Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery

Director of Growth (SEO & Web)

Anywhere in the world

Remote

Senior

Muck Rack