Finite State partners with product security teams, the guardians of our connected world, to create transparency for their connected devices and supply chains. Our platform handles connected devices and embedded systems across all industries, including those found in enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical infrastructure, and government entities.

We are a fast-growing series-B company with a fully distributed workforce. Led by a team of seasoned experts, we are a mission-driven team passionate about arming our customers with the actionable insights, critical vulnerability data, and remediation guidance necessary to mitigate product risk and protect the connected attack surface. We are committed to a remote first culture.

The Role

We’re looking for a Digital Growth & AI Search Lead to lead and evolve our discovery and digital growth strategy across both traditional search engines and emerging AI-powered platforms.

This role is ideal for a strategic and hands-on individual contributor who thrives in a fast-moving environment and is excited to shape the future of search and digital engagement. You will own SEO while pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO/AIO) to ensure Finite State is highly visible, consistently cited, and trusted across Google, ChatGPT, Google Gemini, and other LLM-driven platforms.

You will also own and grow Finite State’s digital mindshare and drive a full-funnel digital strategy, connecting discovery to pipeline and revenue through intent-driven programs, tooling, and cross-functional execution.

What You’ll Do

Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels
Drive and expand Finite State’s digital mindshare and share of voice across search engines, AI platforms, and key discovery environments
Define and operationalize intent-driven marketing programs, leveraging intent data and tooling to identify, prioritize, and capture high-value in-market audiences
Partner closely with Demand Gen and RevOps to connect digital discovery to pipeline, ensuring strong attribution, conversion optimization, and revenue impact
Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs
Implement AI-friendly content structures, schema markup, and semantic strategies that enable LLMs to recognize and cite Finite State as an authoritative source
Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis
Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance
Partner with Content Marketing to develop an intent-led editorial and content strategy aligned to buyer journeys and category leadership
Translate complex search, AI, and intent data into actionable insights that drive measurable business outcomes
Collaborate cross-functionally with Product, Engineering, Brand, Demand Gen, and Revenue teams to align digital strategy with company growth goals
Continuously experiment with emerging AI optimization techniques and evolving search and discovery behaviors

What You Bring

6–10+ years of experience in digital marketing, with deep expertise in SEO and digital growth
2+ years of hands-on experience with AEO, GEO, or AI search optimization
Experience owning or driving full-funnel digital strategies, from awareness through conversion and pipeline generation
Strong understanding of intent data, buyer journeys, and activation of intent signals across marketing programs
Deep understanding of how search engines and LLMs shape visibility, discovery, and digital mindshare
Strong expertise in technical SEO, including schema markup, structured data, and site architecture
Advanced proficiency with tools such as GA4, Google Search Console, Ahrefs, Semrush, intent platforms, and AI tracking tools (e.g., Profound, Perplexity)
Proven ability to translate data into scalable growth strategies, including share of voice, intent capture, and pipeline impact
Experience working cross-functionally with Demand Gen, RevOps, Product Marketing, and Engineering
Strong communication and stakeholder management skills with a track record of driving alignment without direct authority
A test-and-learn mindset with comfort operating in a rapidly evolving AI and digital landscape
Experience building dashboards for AI visibility, attribution, and full-funnel performance

Why Finite State?

Be a part of building the leading platform for connected device cybersecurity
Join a fast-moving team that values transparency, innovation, and impact
Work fully remotely with a high degree of autonomy and ownership
Comprehensive benefits
Investment: Learning stipends to support your professional development
Equity: Share in our growth and success
Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them

Digital Growth & AI Search Lead

USA, CANADA

Remote

Mid-level

Finite State