About the role

We're looking for a Digital Community Manager to create and scale high-impact initiatives for the Shopify community, driving real business outcomes. You'll own the community channels, content surfaces, and marketing programs needed to build a vibrant, active, and engaged audience—fostering a network of power users who share workflows and best practices with one another, provide product feedback internally to Shopify, and help champion Shopify in-market.

Your primary goal will be to grow the reach and retention of our community channels and programs, an entrepreneurial role with no playbook. You’ll design and execute a data-obsessed strategy by identifying the right mix of paid and organic channels, while spotting new opportunities and trends to convert interest into action.

About the team and mission

Shopify Brand Marketing is looking for an experienced digital marketer to optimize and scale our community-driven efforts. We have hosted more than one million people through our community events and initiatives, and now, we’re building the next era of Shopify community. We partner closely with teams across Shopify to design engaging events and community experiences in services to our merchants, developers and partners. Our mission? Turn Shopify fans into advocates.

Key responsibilities:

Own community channels & digital programming

Define what makes Shopify’s community unique and valuable for various audiences
Design a growth plan that connects community members interests & motivations with company goals
Create content & programming that fuels connection between members and Shopify
Facilitate product feedback loops that build trust & equip members with tools that turn fans into advocates

Scale operations & partnerships

Own and drive operational infrastructure for digital channels (e.g. email, landing pages, partner networks, etc.)
Collaborate cross-functionally, partnering with internal teams to curate need-to-know info, relevant resources & educational content, creating tracks that deepen member engagement
Manage a pipeline of CRM-related experiments to continuously improve key metrics
Measure KPIs, including community health and advocacy, that activate new members & engage existing members

Qualifications:

6+ years experience in a high-growth environment, in community-focused marketing roles
Experience managing campaigns and content across a variety of channels such as email, social, paid media, and community platforms (eg. Reddit, Discord)
A high-agency operator with demonstrated ability to build programs from zero to 1, blending curiosity with creativity
Experience working with datasets, running A/B tests, delivering actionable insights, fluency with ads managers, data visualization tools and automation platforms

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Use AI tools reflexively as part of your fundamental workflow
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work

Digital Community Manager

Americas

Remote

Mid-level

Shopify