At SafetyWing (YC W18), we’re building a global social safety net for remote workers - simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time.

🌎 About this Role

As the B2B Content Lead at SafetyWing, you'll be the content engine behind Remote Health, SafetyWing's global health insurance built for globally distributed teams. We’re looking for a hands-on content operator who can independently create high-quality content, decide what’s worth making, and ensure that content drives real business outcomes. SafetyWing cares deeply about authenticity, so while content should be designed for performance and ROI, it must also feel human and on brand. Our buyers are HR leaders, People Ops professionals, and founders managing distributed workforces - and with the recent launch of our US product, this role plays a critical part in accelerating growth.

You will be responsible for building and running our content flywheel - from thought leadership and product-led content to distribution, inbound acquisition, and sales enablement. You’ll work closely with our Head of Lead Generation and revenue teams to ensure content drives inbound traffic, generates qualified leads, equips openers to start strong conversations, and supports closers in advancing deals through the pipeline.

This role is ideal for someone who has already done this before - someone who produces excellent content themselves, understands distribution and repurposing as leverage, and does not need heavy direction to operate at a high level.

💻 Your responsibilities will include:

Independently creating high-quality B2B content (written, video, or mixed formats) that reflects SafetyWing’s voice and editorial bar
Owning the content flywheel end to end: ideation, creation, distribution, iteration, and pruning what doesn’t work
Partnering closely with the Head of Lead Generation to create content that drives inbound traffic, qualified leads, and pipeline impact
Identifying which content should be ungated vs. gated, and designing gated assets that convert
Creating content that helps our opener team start better conversations and gives our closing team credibility and momentum later in the funnel
Writing and shaping LinkedIn content that consistently drives engagement, reach, and inbound interest
Designing distribution and repurposing strategies so each core piece of content is adapted across multiple channels (blog, LinkedIn, email, video, sales enablement)
Leading SafetyWing’s approach to SEO and AI/LLM optimization by creating content that is authoritative, quotable, and structurally clear
Actively testing and refining how SafetyWing appears in search engines and AI-generated answers
Establishing direction and quality by example, not by delegation
Deciding what not to make and focusing effort on content that compounds over time

🧪 We are looking for someone who

Has deep experience producing B2B content that drives measurable outcomes, not just activity
Is a strong individual contributor who can create publish-ready content themselves
Has excellent editorial judgment and a clear sense of what is worth making
Understands how content supports the full funnel, from inbound acquisition to deal acceleration
Is fluent in modern SEO and increasingly in AI/LLM-driven discovery
Thinks in systems and flywheels, not one-off assets
Is opinionated, decisive, and comfortable being accountable for results

😀 We like to work with people who:

Want to help build a global social safety net on the Internet.
Think for themselves instead of copying others.
Are willing to try new things, even with the risk of failure.
Are intellectually curious and open to new ideas.
Are creative and bold in the face of any problems.
Have strong integrity and do the right thing.

🧘 Benefits beyond base pay:

Fully remote work environment – work from anywhere globally
Our own global safety net, giving you worldwide health, income, and travel coverage
A minimum of four weeks of vacation per year
A new laptop
Potential to unlock equity compensation, yearly home office allowance and more!

🚀 We look forward to hearing from you!

About SafetyWing

SafetyWing was founded to support nomads like ourselves by building an adaptable software-based global social safety net.

Our products are created by a fully remote team distributed across the globe and stretching ten timezones while headquartered in San Francisco.

We’re here to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone.

B2B Content Lead

Anywhere in the world

Remote

Mid-level

SafetyWing